Strategy and results
Where are we going and what are our key messages?
To clearly convey the line of sight is of great importance, to get everyone in the organization able, and willing to contribute to the common goal. We want to influence customer behavior and transform strategy into real results.
It is important to understand the business but also to feel it. For employees, the knowledge and understudying of the business is just one of the conditions to be able to contribute fully. What is often forgotten are the emotions around what the organization stands for: emotions are more important than understanding to feel engaged and deliver. When I find a purpose of where I am going, I take action to get there and achieve results.
Translation of the message, the power of storytelling
In most organizations, it is difficult to implement central and overarching messages of new strategies: messages are often, in both language and content; far from the employees’ own reality. The manager’s role is now to be a translator and interpreter of the world around. To lead the strategy involves creating confidence in the organization’s focus and commitment to the overall mission. It is therefore important to create and formulate the strategy so that it appeals to the emotions and values of all parties involved.
A story can clarify the central message and better express what you want to accomplish. The integration of words and pictures enhances the understanding of the strategy, messages, and creates a common vision of where the business is heading.
• Support to the organization’s ability to transform strategies into something that motivates
• Communication Skills for formulating policy messages that creates meaning
• Support to managers for planning the communication strategy of the message